Drop Your Pants for Underwareness Movement

Thank you to Depend for sponsoring today’s discussion.

Underwareness Bladder Leakage

Drop Your Pants for Underwareness Movement

I am not quite ready to drop my pants (and yes, some people are literally dropping their pants for this campaign!!) for Underwareness, but I do want to share the reality that over 65 million Americans experience bladder leakage. That is a pretty high number, isn’t it? And I am one of those 65 million. Maybe I didn’t do enough kegels during pregnancy or after I had my babies? Maybe I inherited weak bladder muscles? Whatever the cause, it affects me each and every day. I can no longer be as physically active as I once was without the aid of bladder leakage protection. I can no longer laugh, sneeze or cough without suffering from the offensive “bl”. Very dear people in my life joke about “needing a panty liner” when we get together, but the truth is, I need something more than a panty liner most days or I may find my pants wet!

So to help support Underwareness and bring the condition and Depend Underwear out of the wall of shame, Depend has created a new social movement and charitable cause called Underwareness. You, too, can share your story. You will be helping Underwareness, supporting the millions of Americans with bladder leakage and helping to break down the stigma of the condition and Depend Underwear. Depend offers discreet products that are thin, not a bulky diaper, which are a much more comfortable option for those suffering from this often viewed “shameful” condition. Thus, helping people regain their freedom and get their lives back. If you are wondering what to wear for bladder leakage, Depend products include:

Depend products

For Women:
– Depend® Silhouette® Briefs for Women
– Depend® for Women Underwear with FIT-FLEX™ Protection

For Men:
– Depend® Real Fit® Briefs for Men
– Depend® for Men Underwear With FIT-FLEX™ Protection

Underwareness Campaign

Depend will donate $1, up to $3 million, over the next three years to charities that advance the research, education and awareness of bladder leakage for: Every pant drop, photo and video shared. Use hashtags #Underwareness and #DropYourPants in your social sharing.

Depend- Full disclosure this article is financially supported by Depend

For more information visit www.Underwareness.com to join the movement and request free samples of Depend. Claim your free samples by visiting the Depend landing page and clicking on the “Get a Sample” button located at the top right-hand side of the screen. Then, select which sample you would like to receive and wait for them to arrive.

Don’t forget to use these hashtags in your social sharing! #Underwareness and #DropYourPants

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  1. Jeannette says:

    What a fun campaign! I’m so glad some people can see past the shame and embrace themselves the way they are!

  2. Liz Mays says:

    I do think these campaigns are making people feel less embarrassed about it. There are so many people who have occasional leaks from sneezing and whatnot.

  3. Cat Davis says:

    Ugh, bladder leakage. Yeah, been there, still there. After 3 babies, I’d be a fool not to have some protection. I can’t sneeze, laugh, cough, jump or walk without my bladder being uncooperative.

  4. Lee says:

    I’m so glad this doesn’t happen to me. They had something funny like this on Modern Family the other night.


  5. You’ve got to have a sense of humor to tackle these types of issues and I am thrilled to see how much dialogue this campaign has stirred up. I also love the positive self image message that comes with it.

  6. Melissa says:

    After 3 kids…I can totally relate! I love that they are donating to charities too.

  7. DignaD says:

    Fortunately, I don’t have this problem yet. It is a very common problem though these days. Good to see people are helping people with this issue.

  8. It’s crazy how many women experience bladder leakage. I can completely understand why we do, though! Kids wreak havoc on us, don’t they?!

  9. I have to agree that many more people suffer from this problem than we may realize. It’s a very personal problem that many people don’t like to own up to having. I’m glad that Demands is making it so well known that many people suffer with it.

  10. Crystal says:

    It happens! After 3 kids, things in that area just don’t work quite the way they used to.

  11. Avry says:

    Add me to this list! I leak occasionally.. I can’t jump on the trampoline, laugh too hard or play tag etc. with my kids without worrying about running to the bathroom! It’s terrible

  12. I have to admit, when I first clicked on this post, I thought it was about the No Pants Subway Ride from last weekend. That’s a prank event, though, and this is way more relevant to most people. I know lots of women that don’t want to admit something embarrassing like bladder leakage.

  13. Crystal says:

    I think we all take ourselves a little too seriously. This is a fun campaign to remind us that things happen as we get older.

  14. tara pittman says:

    I am so glad these products are around. I imagine as I get older i will need them.

  15. Heidi bee says:

    This sounds like a terrific campaign! I love it when companies get people to talk and help each other!

  16. Jamie says:

    That title made me look – ha/ha!! Great post and great information!

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